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If you really are considering SEO, you need to know how to analyze the information you discover
Ten years ago, companies were wondering whether they need to be part of the Internet. By the late 1990s, many signed up and did the essentials like placing keywords in the META data.

Regrettably, that’s all some companies do - pick out keywords that may or may not be right and pack them into the META keyword information set that search engines practically ignore.

Proper analysis needs reasonable thinking and decisions in a lot of areas. We’ll focus on two most significant ones - Top 300 and page caching.

Top 300

What’s the Top 300? It doesn’t sound too important unless your principal customer of the last 10 years actually traveled that deep into the depths of search engine information surplus.

In fact, any number will work out depending on your interest. Start with your 10 preferred search terms (or carefully targeted search terms). To track your growth, be ambitious. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re on the correct path.

Too many SEO executives make the mistake of tracking the Top 30 results and miss out on the fantastic reality that they’re already No. 31. Don’t be feebly informed.

Page Caching Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar - a Word or Excel document will do. List your strategic pages - say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next - enabling you to time your next set of SEO updates.

If you’re not in the uppermost 300, you can still get some perspective from the page cache analysis if you’re still planning to optimize a given page. It’s easy to locate the page - if it’s in Google’s index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotation marks on each end. Either will result in a top SEO ranking and you can obtain the cache day.

The main thing is that you need to track your progress before making changes to the strategic SEO pages